EP 005 Claudia Azula Altucher

Claudia Azula Altucher is an idea machine; an accomplished yoga practitioner and teacher; and a popular podcaster, author and YouTuber. Today, she brings all of this to the podcast to help you get your life on the move. She’ll teach you what you need to do to clean up your life, how to get your idea muscles sweating, and why she should be the next CEO of Twitter. You canfind her online at, through her podcasts, which include Ask Altucher and Claudia Yoga, and through the Claudia Yoga YouTube Channel. Her books, including, Become an Idea Machine: Because Ideas Are the Currency of the 21st Century  are available through Amazon and, as they say, wherever books are sold. From the book’s description:

HOW DO I TRANSFORM MY LIFE? The answer is simple: come up with ten ideas  a day.  It doesn’t matter if they are good or bad the key is to exercise your ‘idea muscle’, to keep it toned, and in great shape.  People say ideas are cheap and execution is everything but that is NOT true.  Execution is a consequence, a subset of good, brilliant idea.  And good ideas require daily work.  Ideas may be easy if we are only coming up with one or two but if you open this book to any of the pages  and try to produce more than three, you will feel a burn, scratch your
head, and you will be sweating, and working hard.   There is a turning point when you reach idea number 6 for the day, you still have four to go, and your mind muscle is getting a workout.  By the time you list those last ideas to make it to ten you will see for yourself what “sweating the idea muscle” means.   As you practice the daily idea
generation you become an idea machine.  When we become idea machines we are flooded with lots of bad ideas but also with some that are very good. This happens by the sheer force of the number, because we are coming up with 3,650 ideas per year (at ten a day).   When you are inspired by an extraordinary idea, all of your thoughts break their chains, you go beyond limitations and your capacity to act expands in every direction.  Forces and abilities you did not know you had come to the surface, and you realize you are capable of doing great things.  As you practice with the suggested prompts in this book your ideas will get better, you will be a source of great insight for others, people will find you magnetic, and they will want to hang out with you because you have so much to offer.   When you practice every day your life will transform, in no more than 180 days, because it has no other evolutionary choice.  Life changes for the better when we become the source of positive, insightful, and helpful ideas.  Don’t believe a word I say. Instead, challenge yourself to try it  for the 180 days and see your life transform, in magical ways, in front of your very eyes.

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About Scott
Scott Gosnell is the Founder and CEO of Windcastle Venture Consulting

1 Comment for this entry

December 26th, 2015 on 3:33 am

Hey, that’s a clever way of thninikg about it.